In October 2015, Princeton economist Angus Deaton got an early-morning call from Sweden that most scholars can only dream of. Groggy and bleary-eyed, Deaton learned that he had won the Nobel Prize in economics “for his analysis of consumption, poverty, and welfare.”

For most award winners, the storm of media coverage following the Nobel announcement is unlike anything they’ll ever experience. But, Deaton writes in a new book, the publicity about his award was quickly overshadowed “by an order of magnitude” when he published an academic paper a few weeks after his Nobel win.

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